Author
Yashh Mittal
Founder
Yashh is the founder of The Storemate. He writes about starting and growing an online store in India - from picking a platform and launching, to the money, logistics, marketing, and growth work that follows.
Posts by Yashh Mittal
- Guides · 7 Jul 2026How to start an online store in India in 2026: a step-by-step guide
- Compliance · 4 Jul 2026GST for online sellers in India: the 2026 rules, explained simply
- Playbooks · 2 Jul 2026COD is quietly killing your margins: how to cut RTO in 2026
- Guides · 30 Jun 2026Shopify alternatives in India: how to actually choose in 2026
- Playbooks · 27 Jun 2026How to sell online without a website - and when to graduate to one
- Marketing · 25 Jun 2026Recover abandoned carts with WhatsApp and email in 2026
- Playbooks · 9 Jul 2026RTO in Indian e-commerce: what it costs and how to calculate it
- Playbooks · 8 Jul 2026Pincode serviceability and RTO: which areas to flag
- Marketing · 8 Jul 2026WhatsApp order-confirmation flows that cut RTO
- Marketing · 9 Jul 2026Convert COD to prepaid with UPI incentives
- Playbooks · 9 Jul 2026COD address verification and order risk scoring
- Playbooks · 9 Jul 2026When to restrict COD by cart value, category or pincode
- Guides · 8 Jul 2026Choosing a courier aggregator in India
- Guides · 8 Jul 2026Setting up shipping zones and rates for an Indian store
- Playbooks · 8 Jul 2026How to reduce shipping costs for a small online store
- Guides · 9 Jul 2026Best e-commerce platforms for Indian sellers in 2026
- Guides · 9 Jul 2026Shopify vs The Storemate: the real cost of running an Indian store
- Guides · 8 Jul 2026The real monthly cost of Shopify apps
- Guides · 8 Jul 2026Shopify transaction fees, explained
- Guides · 7 Jul 2026Wix vs Shopify vs The Storemate for small stores
- Guides · 7 Jul 2026WooCommerce vs a hosted platform: what you actually maintain
- Guides · 6 Jul 2026Dukaan vs The Storemate vs Shopify: an honest India comparison
- Guides · 6 Jul 2026How to migrate from Shopify or WooCommerce without losing data
- Guides · 6 Jul 2026Managing multiple stores from one account
- Compliance · 9 Jul 2026GST invoicing for online orders: what your store must generate
- Compliance · 8 Jul 2026Do you need GST to sell on your own website?
- Compliance · 8 Jul 2026GST registration waiver for small online sellers (2025 update)
- Compliance · 7 Jul 2026HSN codes explained for online sellers
- Compliance · 7 Jul 2026TCS and TDS for e-commerce sellers, in plain English
- Compliance · 6 Jul 2026GSTR-1 and GSTR-3B filing for online sellers
- Guides · 9 Jul 2026Meesho vs Flipkart vs Amazon: which marketplace fits your margins
- Guides · 8 Jul 2026Meesho seller fees: what "0% commission" really costs
- Guides · 8 Jul 2026Flipkart commission and fees, explained
- Guides · 7 Jul 2026Selling on ONDC: a beginner's guide
- Playbooks · 7 Jul 2026Marketplace vs your own store: when to graduate
- Playbooks · 6 Jul 2026Running a marketplace and your own store together
- Guides · 9 Jul 2026UPI, cards, COD and wallets: which payment methods your store needs
- Guides · 8 Jul 2026Razorpay vs Cashfree vs PayU: choosing a payment gateway in India
- Guides · 7 Jul 2026How UPI payments work at checkout (and why they convert)
- Playbooks · 7 Jul 2026Should you offer cash on delivery? The economics for a small store
- Guides · 6 Jul 2026How to accept international payments from an Indian store
- Marketing · 9 Jul 2026Email marketing for online stores: the flows that make money
- Marketing · 8 Jul 2026The welcome email series every new store should run
- Marketing · 8 Jul 2026Post-purchase emails that drive repeat orders and reviews
- Marketing · 7 Jul 2026WhatsApp marketing for Indian stores: rules, tools and templates
- Playbooks · 7 Jul 2026Building a customer loyalty program that actually retains
- Marketing · 6 Jul 2026Win back lapsed customers with a re-engagement sequence
- Playbooks · 6 Jul 2026Referral programs for small stores: how to set one up
- Marketing · 9 Jul 2026How to sell on Instagram in India in 2026
- Playbooks · 8 Jul 2026Turning Instagram DMs into checkout links
- Playbooks · 8 Jul 2026Building a WhatsApp catalog that sells
- Marketing · 7 Jul 2026Social commerce for Indian brands: Instagram, WhatsApp and YouTube
- Marketing · 6 Jul 2026Creator and influencer collaborations for small stores
- Guides · 9 Jul 2026E-commerce SEO basics: how customers find your store on Google
- Guides · 8 Jul 2026Writing product descriptions that rank and convert
- Guides · 8 Jul 2026How to show up in ChatGPT and AI shopping results
- Playbooks · 7 Jul 2026Size guides and content that reduce returns
- Playbooks · 9 Jul 2026E-commerce conversion rate: what's good and how to improve it
- Guides · 8 Jul 2026The store metrics every small merchant should track weekly
- Marketing · 8 Jul 2026Discounts and coupons that boost sales without killing margin
- Playbooks · 7 Jul 2026Upselling and cross-selling on your product pages
- Guides · 7 Jul 2026AI in e-commerce: what small store owners actually need in 2026
- Guides · 6 Jul 2026Using AI to write product descriptions and content faster
- Guides · 6 Jul 2026Should you add an AI chatbot to your store?
- Marketing · 5 Jul 2026How to prepare your store for the festive season
- Guides · 5 Jul 2026Quick commerce and small brands: is 10-minute delivery worth it?
- Playbooks · 5 Jul 2026Your first 100 orders: a marketing playbook for a new store