Author
Yashh Mittal
Founder
Yashh is the founder of The Storemate. He writes about starting and growing an online store in India - from picking a platform and launching, to the money, logistics, marketing, and growth work that follows.
Posts by Yashh Mittal
- Guides · 8 Jun 2026How to start an online store in India in 2026: a step-by-step guide
- Compliance · 8 Jun 2026GST for online sellers in India: the 2026 rules, explained simply
- Playbooks · 9 Jun 2026COD is quietly killing your margins: how to cut RTO in 2026
- Guides · 9 Jun 2026Shopify alternatives in India: how to actually choose in 2026
- Playbooks · 10 Jun 2026How to sell online without a website - and when to graduate to one
- Marketing · 10 Jun 2026Recover abandoned carts with WhatsApp and email in 2026
- Playbooks · 11 Jun 2026RTO in Indian e-commerce: what it costs and how to calculate it
- Playbooks · 18 Jun 2026Pincode serviceability and RTO: which areas to flag
- Marketing · 25 Jun 2026WhatsApp order-confirmation flows that cut RTO
- Marketing · 1 Jul 2026Convert COD to prepaid with UPI incentives
- Playbooks · 3 Jul 2026COD address verification and order risk scoring
- Playbooks · 13 Jul 2026When to restrict COD by cart value, category or pincode
- Guides · 17 Jul 2026Choosing a courier aggregator in India
- Guides · 22 Jul 2026Setting up shipping zones and rates for an Indian store
- Playbooks · 30 Jul 2026How to reduce shipping costs for a small online store
- Guides · 12 Jun 2026Best e-commerce platforms for Indian sellers in 2026
- Guides · 19 Jun 2026Shopify vs The Storemate: the real cost of running an Indian store
- Guides · 25 Jun 2026The real monthly cost of Shopify apps
- Guides · 1 Jul 2026Shopify transaction fees, explained
- Guides · 6 Jul 2026Wix vs Shopify vs The Storemate for small stores
- Guides · 13 Jul 2026WooCommerce vs a hosted platform: what you actually maintain
- Guides · 17 Jul 2026Dukaan vs The Storemate vs Shopify: an honest India comparison
- Guides · 23 Jul 2026How to migrate from Shopify or WooCommerce without losing data
- Guides · 31 Jul 2026Managing multiple stores from one account
- Compliance · 15 Jun 2026GST invoicing for online orders: what your store must generate
- Compliance · 23 Jun 2026Do you need GST to sell on your own website?
- Compliance · 2 Jul 2026GST registration waiver for small sellers on marketplaces
- Compliance · 9 Jul 2026HSN codes explained for online sellers
- Compliance · 20 Jul 2026TCS and TDS for e-commerce sellers, in plain English
- Compliance · 29 Jul 2026GSTR-1 and GSTR-3B filing for online sellers
- Guides · 15 Jun 2026Meesho vs Flipkart vs Amazon: which marketplace fits your margins
- Guides · 23 Jun 2026Meesho seller fees: what "0% commission" really costs
- Guides · 3 Jul 2026Flipkart commission and fees, explained
- Guides · 10 Jul 2026Selling on ONDC: a beginner's guide
- Playbooks · 21 Jul 2026Marketplace vs your own store: when to graduate
- Playbooks · 29 Jul 2026Running a marketplace and your own store together
- Guides · 16 Jun 2026UPI, cards, COD and wallets: which payment methods your store needs
- Guides · 26 Jun 2026Razorpay vs Cashfree vs PayU: choosing a payment gateway in India
- Guides · 6 Jul 2026How UPI payments work at checkout (and why they convert)
- Playbooks · 16 Jul 2026Should you offer cash on delivery? The economics for a small store
- Guides · 27 Jul 2026How to accept international payments from an Indian store
- Marketing · 12 Jun 2026Email marketing for online stores: the flows that make money
- Marketing · 22 Jun 2026The welcome email series every new store should run
- Marketing · 29 Jun 2026Post-purchase emails that drive repeat orders and reviews
- Marketing · 7 Jul 2026WhatsApp marketing for Indian stores: rules, tools and templates
- Playbooks · 15 Jul 2026Building a customer loyalty program that actually retains
- Marketing · 22 Jul 2026Win back lapsed customers with a re-engagement sequence
- Playbooks · 30 Jul 2026Referral programs for small stores: how to set one up
- Marketing · 17 Jun 2026How to sell on Instagram in India in 2026
- Playbooks · 26 Jun 2026Turning Instagram DMs into checkout links
- Playbooks · 8 Jul 2026Building a WhatsApp catalog that sells
- Marketing · 16 Jul 2026Social commerce for Indian brands: Instagram, WhatsApp and YouTube
- Marketing · 28 Jul 2026Creator and influencer collaborations for small stores
- Guides · 17 Jun 2026E-commerce SEO basics: how customers find your store on Google
- Guides · 30 Jun 2026Writing product descriptions that rank and convert
- Guides · 14 Jul 2026How to show up in ChatGPT and AI shopping results
- Playbooks · 24 Jul 2026Size guides and content that reduce returns
- Playbooks · 18 Jun 2026E-commerce conversion rate: what's good and how to improve it
- Guides · 30 Jun 2026The store metrics every small merchant should track weekly
- Marketing · 14 Jul 2026Discounts and coupons that boost sales without killing margin
- Playbooks · 27 Jul 2026Upselling and cross-selling on your product pages
- Guides · 22 Jun 2026AI in e-commerce: what small store owners actually need in 2026
- Guides · 8 Jul 2026Using AI to write product descriptions and content faster
- Guides · 24 Jul 2026Should you add an AI chatbot to your store?
- Marketing · 24 Jun 2026How to prepare your store for the festive season
- Guides · 21 Jul 2026Quick commerce and small brands: is 10-minute delivery worth it?
- Playbooks · 9 Jul 2026Your first 100 orders: a marketing playbook for a new store
- Guides · 3 Aug 2026How to build an ecommerce website without coding, step by step
- Compliance · 3 Aug 2026Sole proprietorship, LLP or private limited: which suits your online store?
- Guides · 4 Aug 2026How much does an ecommerce website cost in India?
- Playbooks · 4 Aug 2026Finding a manufacturer in India: from shortlist to first order
- Marketing · 5 Aug 2026Google Ads or Meta Ads: which one should an Indian store start with?
- Compliance · 5 Aug 2026The legal pages your Indian online store needs, and what each must say
- Guides · 6 Aug 2026What to sell online in India: how to pick a product that lasts
- Compliance · 6 Aug 2026How to write a return and refund policy for your Indian online store
- Marketing · 7 Aug 2026How much should a small store spend on Meta ads?
- Playbooks · 7 Aug 2026Starting a clothing brand in India on a small budget
- Guides · 10 Aug 2026What it really costs to start a D2C brand in India
- Compliance · 10 Aug 2026How to register a trademark for your brand name in India
- Marketing · 11 Aug 2026How to set up Google Merchant Center and list your products for free
- Guides · 11 Aug 2026How to price a product in India, one cost at a time
- Marketing · 12 Aug 2026What ROAS should a D2C brand aim for? Start from your margin
- Compliance · 12 Aug 2026The DPDP Act and your small online store: a plain-English checklist
- Guides · 13 Aug 2026How to choose a domain name for your online store
- Playbooks · 13 Aug 2026Dropshipping in India: is it legal, and can it work for you?
- Marketing · 14 Aug 2026Three numbers that tell you when to scale: CAC, LTV and contribution margin
- Compliance · 14 Aug 2026FSSAI registration for selling food online from home: what you need
- Guides · 17 Aug 2026How to get your first visitors to a new online store
- Guides · 17 Aug 2026The COD remittance cycle: where your cash-on-delivery money goes
- Compliance · 18 Aug 2026What your pack label must say under Legal Metrology rules
- Playbooks · 18 Aug 2026Selling homemade food online in India: from kitchen to first order
- Compliance · 19 Aug 2026Do you need a licence to sell cosmetics online in India?
- Playbooks · 19 Aug 2026Starting a skincare brand in India: licences, labels and a first batch
- Compliance · 20 Aug 2026Does your product need BIS certification before you sell it online?
- Playbooks · 20 Aug 2026Running an online saree business from home: sourcing, photos and shipping
- Compliance · 21 Aug 2026Selling gold jewellery online: what hallmarking and HUID mean for your store
- Playbooks · 21 Aug 2026Selling handmade products online in India: marketplace or your own store
- Compliance · 24 Aug 2026Udyam registration for online sellers: what it costs and what it unlocks
- Playbooks · 24 Aug 2026Running a home cake business online: licence, pricing and delivery
- Compliance · 25 Aug 2026Current account or savings account: where your store's money should land
- Playbooks · 25 Aug 2026Private label or white label: choosing how to make your first product
- Compliance · 26 Aug 2026Does your online store need a Shop and Establishment licence?
- Compliance · 26 Aug 2026Selling Ayurvedic products online: the licence, the label and the claims to avoid
- Compliance · 27 Aug 2026Is your brand name taken? Five checks before you commit
- Marketing · 28 Aug 2026Running Facebook ads for an online store: your first sales campaign
- Guides · 28 Aug 2026A daily order packing and dispatch routine for a small online store
- Marketing · 31 Aug 2026GA4 ecommerce tracking: set up the events that show what sold
- Guides · 31 Aug 2026Inventory management for a small online store: is a spreadsheet enough?
- Marketing · 1 Sept 2026Meta pixel not tracking purchases? How to find and fix the gap
- Guides · 1 Sept 2026Customer support for a small online store: handling WhatsApp without drowning
- Marketing · 2 Sept 2026How much should an Indian store spend on Google Ads?
- Guides · 2 Sept 2026When should a D2C brand move from packing at home to a 3PL warehouse?
- Marketing · 3 Sept 2026Boost post or Ads Manager: which one actually sells your products?
- Guides · 3 Sept 2026Dead stock clearance: how to clear slow stock without cheapening your brand
- Marketing · 4 Sept 2026Retargeting ads for a small store: bring back visitors who did not buy
- Guides · 4 Sept 2026Ecommerce exports from India: selling abroad from your own website
- Marketing · 7 Sept 2026Performance Max or Standard Shopping: which Google campaign suits a small store?
- Guides · 7 Sept 2026Taking wholesale orders from retailers on your own website
- Marketing · 8 Sept 2026UTM links for Instagram: find out which posts actually make sales
- Marketing · 8 Sept 2026Facebook ad account restricted? How to get it back, step by step
- Marketing · 9 Sept 2026Freelancer, agency or in-house: who should run ads for your D2C brand?
- Marketing · 9 Sept 2026Scaling a D2C brand in India from ₹1 lakh to ₹10 lakh a month
- Guides · 10 Sept 2026Why your products are not showing on Google, and how to fix it
- Guides · 10 Sept 2026Ecommerce keyword research: find what your customers actually search
- Guides · 11 Sept 2026Merchant Center suspended for misrepresentation? How to fix it
- Guides · 11 Sept 2026How to get star ratings and prices under your products on Google
- Guides · 14 Sept 2026Should your online store have a blog? What to write to win buyers from Google
- Guides · 14 Sept 2026How a small Indian store earns backlinks without buying spam
- Guides · 15 Sept 2026Can an online-only store get a Google Business Profile?