Start with the words buyers type
Keyword research is finding the exact words your customers type into Google. Those words are rarely the ones on your price list. You may call it a printed rayon co-ord set, while a buyer in Jaipur types 'kurti pant set for women'. Start by writing down 10 to 20 plain phrases for your main products. Ask your staff, your WhatsApp buyers and your friends how they would search. That rough list is the seed for every tool below.
Read Google's own suggestions
Type a seed phrase into Google and read the predictions before you press enter. Try short starts like 'kurti for' or 'kurti under' and let Google finish them. Google says autocomplete predictions reflect real searches done on Google. They also shift with language, location, trending interest and your past searches, so try a private window too. Then run the search and open the People also ask box. Google describes it as a cluster of questions related to the search. Each question is a ready-made FAQ or blog topic. Note the related searches as well.
Check search volume in Keyword Planner
Keyword Planner shows how often phrases are searched. It sits inside Google Ads, so you need a Google Ads account. Google says you must finish account setup, including billing details, to use Get ideas for new keywords. You can start with keywords, such as 'cotton saree', or with a website, such as a rival's store. Add your own domain, and Google tries to leave out ideas that do not fit what you sell. It returns related ideas, monthly search estimates and the likely ad cost. Phrases with very low volume may not show at all. Use the numbers to compare phrases, not as exact counts.
Mine your Search Console queries
Once your store is live, Search Console shows the searches that already find you. Open the Performance report and pick the Queries tab. By default it shows clicks and impressions for the past three months. Look for phrases with lots of impressions but few clicks. Google already shows you for those searches, so a clearer title or a better page could win the click. Switch to the Pages tab to see which pages earn those clicks. Also look for phrases you never planned for. A candle shop may find buyers typing 'diwali diya gift set' and need a page just for that.
Learn from marketplace listings
Amazon, Flipkart and Meesho are full of buyer language. Look at how the top listings for your product write their titles. Note which details they lead with: fabric, size, pack count or occasion. Read the reviews too, because buyers describe products in their own words there. You will spot Hindi and Hinglish words like 'jhumka', 'chappal' or 'kadhai'. Use them only where your own buyers would. Never stuff a title with every variant you can find.
Give each keyword one page
| Search type | Example | Best page |
|---|---|---|
| Broad category | cotton kurtis for women | Category or collection page |
| Specific product | blue cotton kurti with pockets size M | Product page |
| Question | how to wash a silk saree at home | Blog post or FAQ |
| Occasion | rakhi gift hamper for brother | Collection or landing page |
| Brand plus product | your brand name with 'kurti' | Product or category page |
Stop your pages competing
Cannibalisation is when two of your pages chase the same phrase. Then neither page has a clear job. Keep a simple sheet with one row per phrase and one page against it. If two pages clash, merge them, or point one at the other with a redirect or canonical tag. Google says this helps it consolidate signals, such as links, into a single, preferred URL. On The Storemate, each product has its own SEO title and meta description you can edit. So the phrase you chose can lead the page title.