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    Sole proprietorship, LLP or private limited: which suits your online store?

    Sole proprietorship, LLP or private limited company? How each structure handles liability, setup, yearly filings and payment gateway KYC for an Indian online store.

    Illustration: choosing a business structure for an online store
    Yashh Mittal
    Yashh Mittal
    Founder
    3 Aug 2026 · 4 min read
    Topic: Business setup & legal
    In short

    Start as a sole proprietorship if you are testing alone - it is the fastest route, but your personal assets carry the risk. Pick an LLP when you have a partner and want limited liability, and a private limited company when you plan to raise money.

    Why structure matters for a store

    Your business structure decides three things. Who pays if the business owes money. How much paperwork you file each year. And what banks, payment gateways and investors will ask to see. Many first stores in India start as a sole proprietorship. An LLP or a private limited company makes sense once risk, partners or funding enter the picture. Here is how the three compare.

    The three structures side by side

    StructureYour liabilitySetup effortYearly complianceFits when
    Sole proprietorshipUnlimited - your savings are at riskLowest - nothing to incorporateYour own tax return, plus GST if registeredYou are testing a product alone
    LLPLimitedModerate - incorporated online with the MCAForm 11 and Form 8 with the MCA every yearYou have a partner and want protection
    Private limitedLimited to your sharesHighest - incorporated through SPICe+The heaviest of the threeYou plan to raise money or grow a team

    Sole proprietorship

    A sole proprietorship is simply you, trading under a shop name. There is nothing to incorporate. You open a current account in the business name, register for GST when you need it, and start selling. It is the cheapest and fastest way to launch. The catch is liability. There is no gap between you and the business, so a large unpaid bill or a legal claim can reach your savings. You also cannot bring in a partner or an investor without changing the structure.

    LLP

    A limited liability partnership is a separate legal entity registered with the Ministry of Corporate Affairs (MCA). A business debt stays with the LLP rather than your home. It suits two friends or family members running a store together. The trade-off is yearly paperwork. Every LLP files an annual return in Form 11 within 60 days of the financial year closing. It also files Form 8, a statement of accounts and solvency, within 30 days of 30 September. If turnover or contribution crosses ₹25 lakh, an auditor must certify Form 8.

    Private limited

    A private limited company is the most formal option. Shareholders own it, directors run it, and liability is limited to the shares. New companies are set up through SPICe+, one MCA web form. It covers the name, the company, director numbers (DIN), PAN and TAN. It can also apply for GST, EPFO, ESIC and a bank account. Investors expect this structure. In return you take on the heaviest yearly compliance of the three. If you are the only founder, ask your CA about a One Person Company.

    What payment gateways and marketplaces ask for

    Gateways check your structure before they switch on live payments. Razorpay's checklist asks a sole proprietor for a PAN, address proof and a cancelled cheque with the business name. An LLP needs its MCA certificate of incorporation, LLP agreement and PAN. A company needs its certificate of incorporation, MoA and AoA, company PAN and a board resolution. Partnerships and companies must use a current account in the business name. Marketplaces run a similar KYC and usually want your GSTIN too.

    Switching later

    You do not have to get this right on day one. Plenty of stores start as a proprietorship and form an LLP or company once sales, partners or funding arrive. A new entity usually means a new PAN, bank account, GST registration and gateway KYC, so plan the move for a quiet month. Clean books from the start make it much easier. Whichever structure you pick, GST-correct invoicing on The Storemate is a setting you switch on, not a rebuild. For your own case, check with a CA.

    Frequently asked questions

    Can I start an online store as a sole proprietor?

    Yes, and most first stores do. You trade under a shop name with your own PAN, open a current account, and register for GST when your sales or channels need it. The trade-off is unlimited personal liability.

    What yearly filings does an LLP have?

    Every LLP files an annual return in Form 11 within 60 days of the financial year closing, and a statement of accounts and solvency in Form 8 within 30 days of 30 September.

    Is a private limited company better for raising money?

    Usually, yes. Investors buy shares, and a company is the structure that has them. If you have no plans to raise funds, an LLP also gives limited liability.

    Sources

    • MCA - Instruction kit for LLP Form 11 (Annual Return)
    • MCA - Instruction kit for LLP Form 8 (Statement of Account & Solvency)
    • MCA - FAQs on SPICe+ incorporation
    • Razorpay - documents required for a payment gateway

    Keep reading

    • ComplianceHow to register a trademark for your brand name in India
    • ComplianceThe legal pages your Indian online store needs, and what each must say
    • ComplianceDo you need GST to sell on your own website?
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