Ads, analytics & growth
Paid growth without burning cash — Meta and Google ads budgets, ROAS, CAC and lifetime value, and the numbers that tell you when to scale.
- 5 Aug 2026Google Ads or Meta Ads: which one should an Indian store start with?
- 7 Aug 2026How much should a small store spend on Meta ads?
- 12 Aug 2026What ROAS should a D2C brand aim for? Start from your margin
- 14 Aug 2026Three numbers that tell you when to scale: CAC, LTV and contribution margin
- 28 Aug 2026Running Facebook ads for an online store: your first sales campaign
- 31 Aug 2026GA4 ecommerce tracking: set up the events that show what sold
- 1 Sept 2026Meta pixel not tracking purchases? How to find and fix the gap
- 2 Sept 2026How much should an Indian store spend on Google Ads?
- 3 Sept 2026Boost post or Ads Manager: which one actually sells your products?
- 4 Sept 2026Retargeting ads for a small store: bring back visitors who did not buy
- 7 Sept 2026Performance Max or Standard Shopping: which Google campaign suits a small store?
- 8 Sept 2026UTM links for Instagram: find out which posts actually make sales
- 8 Sept 2026Facebook ad account restricted? How to get it back, step by step
- 9 Sept 2026Freelancer, agency or in-house: who should run ads for your D2C brand?
- 9 Sept 2026Scaling a D2C brand in India from ₹1 lakh to ₹10 lakh a month